Category Archives: About Glenville Real Estate Agents

Top Listing Agent Highlands, Cashiers

“Highlands, Cashiers, Glenville Top Listing/Selling Agent”

Top Listing Agent” is a search term often used by those wanting to list their property.  They may feel that if they can find the one that is selling the most, this is what will get their home sold quickly. But what qualifies as “the most?”

Guidelines for “Top Agent”

The National Association of Realtors (NAR) has a “Code of Ethics” and criteria that a REALTOR® must abide by. This is to the benefit of the general public. In fact, many members of the public do not know that a REALTOR® is not the same as a Real Estate Broker/Agent.  All REALTOR’s® are Real Estate Agents, but not all Real Estate Agents are a REALTOR®. Confused?

REALTOR® is a registered trademark. Agents that choose to be a REALTOR® must abide by a higher code of ethics. Agents that are not a REALTOR® do not have the same requirements. This “Code of Ethics” also applies to how agents present themselves.

Meaning of “Top Agent”

mountain_viewsThis can change from month to month, year to year, etc.  A “Top
Agent” can be a person that has the most listings, has sold the most number of units, has sold the most in dollar volume or any number of many other variables. It is because of these factors that a  REALTOR® must specify in their advertising “what” makes them the top and “when” (dates) this was a qualifying term.

For example, an agent may have sold 2 – $1,000,0000 properties, giving him a sales volume of $2,000,000.  Another agent may have had more sales in units, say 6 at $300,000. This means his sales volume is only $1,800,000. Which is the top agent? It depends on what criteria is used. One sold 3 times as many units whereas the other sold more in revenue. And it is most likely neither of these that actually listed any of the properties. However, without knowing criteria, any of them could say they are the top agent.

How to Find the Top Agent

Here are a few tips and questions that may help you find your top agent:

  • Are they local, from the area? In other words, how much do they really know and understand about the region and this market?
  • How much marketing experience do they have or do they leave all that up to the firm?
  • Are they web savvy? Just do a simple search and see how often their name shows up and for what? Is it real estate related?
  • Are they Social Media Active? Today’s buyer has to find a broker. If yours can’t be seen in Social Media, how are others finding them?
  • Interview. Have an agent show you data that shows why they price your home at a certain market. This calls for caution. Here is an interesting article about agents and listings. It’s really a must read:  “Why Real Estate Agents Take Overpriced Listings


Sell Your Home

Bottom line is you want to sell your home. You would like to find the top selling/listing agent in your area.  A good listing agent knows how to market your home. Typically, it then becomes part of the MLS. You now have many agents that can see your home on the market. It now becomes a matter of pricing correctly and having the right agent that knows how to market.

Please add your comments below on this article or how you look for a Top Agent.

Salesman or Agent, Is There A Difference


Lisitng Agent
Image courtesy of Mister GC at

We’ve seen the ads. In walks the man with the smirkish grin wearing penny loafers with no socks, shirt unbuttoned a third of the way down with a wooly mammoth chest, wearing a flashy gold chain around his neck and other gaudy accessories (large expensive watch, big rings, etc) and his hair slicked back. When he speaks he likes to tell you of all his accomplishments and what makes him so great. He likes you to know what makes him better than the rest. He is also willing to tell you just about anything you want to hear so you will buy his spiel and product. So let me ask you, are you impressed?

This is often the image invoked upon our minds when we see a salesperson. As we see them approaching we like to avoid them, if possible. If they’re persistent, we tell them we know what we’re looking for and already have someone helping us. We thus avoid awkward and uncomfortable moments. Truth is, we don’t like to be pressured. Such tactics often force us to do whatever just to get rid of such a person, even if it does mean buying something just so they will leave us alone. But is this the way with all salespeople?

What Is A Salesperson?

Truth is, we’re all salespeople. People are either selling their services or their products. This goes for doctors, painters, house cleaners, the people at the register, corporate executives and even an employee has to sell their abilities in order to be hired. In Real Estate, we’re all salespeople, like it or not. So, perhaps the better question is, what “type” of salesperson is your agent.

Say you want to sell your home. Do you choose the agent that likes to brag about his accomplishments or do you choose an agent that  will tell you how he is going to sell your home? Do you choose an agent that will list for the price that you would like to have or do you choose the agent that shows you the figures and why your home may or may not bring what you think? Agents that will bend to their client’s demands are sometimes referred to as “buying” their clients. They will do whatever their clients tell them. This may be OK in some respects, but a real agent is a professional. They will show their client the best action to take, what is in their client’s best interest and have the research and documentation to back it up.  Let’s look at it another way.

You have something serious going on with your health. You go to your doctor and tell him what you want. He informs you he can’t do anything until he performs an examination and perhaps some tests. You tell them they don’t know what they’re talking about and you just need a prescription of a certain medicine. Let’s just say that they would do that, but then your health continues to deteriorate. So, where’s the problem? You actually have 2. First, your doctor didn’t stick to his responsibility to perform his duty as he should. Before prescribing anything there should have been and examination and documentation to show what you needed. Second, you chose a professional that would tell you what you wanted to hear. And so it goes when finding a good real estate agent.

Finding A Good Agent

Finding a good real estate agent
Image courtesy of ddpavumba at

So ask yourself a few questions; “Does my agent listen to me?” “Is my agent willing to tell me what I may need to know (good or bad) to make an informed decision?” “Does my agent seem to be in a hurry to get me to buy something, or does he tell me the negatives as well as the positives?” “What am I looking for, a salesman or an agent?” While we are all salespeople, an agent will have his client’s best interests at heart. An agent knows that if he takes care of his client he will make the sell or get the listing. As an agent, you are a representative of your client.

So we’re back to our original question, “Salesman or Agent, Is There A Difference?” Perhaps the better question would be, “Which do you prefer?”

Contact The Agent