Tag Archives: top agent

Top Listing Agent Highlands, Cashiers

“Highlands, Cashiers, Glenville Top Listing/Selling Agent”

Top Listing Agent” is a search term often used by those wanting to list their property.  They may feel that if they can find the one that is selling the most, this is what will get their home sold quickly. But what qualifies as “the most?”

Guidelines for “Top Agent”

The National Association of Realtors (NAR) has a “Code of Ethics” and criteria that a REALTOR® must abide by. This is to the benefit of the general public. In fact, many members of the public do not know that a REALTOR® is not the same as a Real Estate Broker/Agent.  All REALTOR’s® are Real Estate Agents, but not all Real Estate Agents are a REALTOR®. Confused?

REALTOR® is a registered trademark. Agents that choose to be a REALTOR® must abide by a higher code of ethics. Agents that are not a REALTOR® do not have the same requirements. This “Code of Ethics” also applies to how agents present themselves.

Meaning of “Top Agent”

mountain_viewsThis can change from month to month, year to year, etc.  A “Top
Agent” can be a person that has the most listings, has sold the most number of units, has sold the most in dollar volume or any number of many other variables. It is because of these factors that a  REALTOR® must specify in their advertising “what” makes them the top and “when” (dates) this was a qualifying term.

For example, an agent may have sold 2 – $1,000,0000 properties, giving him a sales volume of $2,000,000.  Another agent may have had more sales in units, say 6 at $300,000. This means his sales volume is only $1,800,000. Which is the top agent? It depends on what criteria is used. One sold 3 times as many units whereas the other sold more in revenue. And it is most likely neither of these that actually listed any of the properties. However, without knowing criteria, any of them could say they are the top agent.

How to Find the Top Agent

Here are a few tips and questions that may help you find your top agent:

  • Are they local, from the area? In other words, how much do they really know and understand about the region and this market?
  • How much marketing experience do they have or do they leave all that up to the firm?
  • Are they web savvy? Just do a simple search and see how often their name shows up and for what? Is it real estate related?
  • Are they Social Media Active? Today’s buyer has to find a broker. If yours can’t be seen in Social Media, how are others finding them?
  • Interview. Have an agent show you data that shows why they price your home at a certain market. This calls for caution. Here is an interesting article about agents and listings. It’s really a must read:  “Why Real Estate Agents Take Overpriced Listings


Sell Your Home

Bottom line is you want to sell your home. You would like to find the top selling/listing agent in your area.  A good listing agent knows how to market your home. Typically, it then becomes part of the MLS. You now have many agents that can see your home on the market. It now becomes a matter of pricing correctly and having the right agent that knows how to market.

Please add your comments below on this article or how you look for a Top Agent.

Salesman or Agent, Is There A Difference


Lisitng Agent
Image courtesy of Mister GC at FreeDigitalPhotos.net

We’ve seen the ads. In walks the man with the smirkish grin wearing penny loafers with no socks, shirt unbuttoned a third of the way down with a wooly mammoth chest, wearing a flashy gold chain around his neck and other gaudy accessories (large expensive watch, big rings, etc) and his hair slicked back. When he speaks he likes to tell you of all his accomplishments and what makes him so great. He likes you to know what makes him better than the rest. He is also willing to tell you just about anything you want to hear so you will buy his spiel and product. So let me ask you, are you impressed?

This is often the image invoked upon our minds when we see a salesperson. As we see them approaching we like to avoid them, if possible. If they’re persistent, we tell them we know what we’re looking for and already have someone helping us. We thus avoid awkward and uncomfortable moments. Truth is, we don’t like to be pressured. Such tactics often force us to do whatever just to get rid of such a person, even if it does mean buying something just so they will leave us alone. But is this the way with all salespeople?

What Is A Salesperson?

Truth is, we’re all salespeople. People are either selling their services or their products. This goes for doctors, painters, house cleaners, the people at the register, corporate executives and even an employee has to sell their abilities in order to be hired. In Real Estate, we’re all salespeople, like it or not. So, perhaps the better question is, what “type” of salesperson is your agent.

Say you want to sell your home. Do you choose the agent that likes to brag about his accomplishments or do you choose an agent that  will tell you how he is going to sell your home? Do you choose an agent that will list for the price that you would like to have or do you choose the agent that shows you the figures and why your home may or may not bring what you think? Agents that will bend to their client’s demands are sometimes referred to as “buying” their clients. They will do whatever their clients tell them. This may be OK in some respects, but a real agent is a professional. They will show their client the best action to take, what is in their client’s best interest and have the research and documentation to back it up.  Let’s look at it another way.

You have something serious going on with your health. You go to your doctor and tell him what you want. He informs you he can’t do anything until he performs an examination and perhaps some tests. You tell them they don’t know what they’re talking about and you just need a prescription of a certain medicine. Let’s just say that they would do that, but then your health continues to deteriorate. So, where’s the problem? You actually have 2. First, your doctor didn’t stick to his responsibility to perform his duty as he should. Before prescribing anything there should have been and examination and documentation to show what you needed. Second, you chose a professional that would tell you what you wanted to hear. And so it goes when finding a good real estate agent.

Finding A Good Agent

Finding a good real estate agent
Image courtesy of ddpavumba at FreeDigitalPhotos.net

So ask yourself a few questions; “Does my agent listen to me?” “Is my agent willing to tell me what I may need to know (good or bad) to make an informed decision?” “Does my agent seem to be in a hurry to get me to buy something, or does he tell me the negatives as well as the positives?” “What am I looking for, a salesman or an agent?” While we are all salespeople, an agent will have his client’s best interests at heart. An agent knows that if he takes care of his client he will make the sell or get the listing. As an agent, you are a representative of your client.

So we’re back to our original question, “Salesman or Agent, Is There A Difference?” Perhaps the better question would be, “Which do you prefer?”

Contact The Agent

8 Tips to Find a Good Real Estate Agent

Whether you are selling your home or wanting to buy a home, find a good real estate agent. So,

How Do You Find A Good Real Estate Agent?

1. Listen – While a good real estate agent should be listening to you, you should also listen to your agent. Do they want to tell you what a great agent they are? Do they try to wow you with a lot of facts and figures? Does they “inflate” the conversation in hopes that you will choose them? Are they straight up with you, telling you what you can expect, good or bad? Are they willing to show you where they get data, figures and how they assess those values? Or do they tell you what you want to hear? You need someone that is not full of hype themselves, someone for which you can have trust and confidence.

How To Find A Real Estate Agent
How To Find A Real Estate Agent

2. Choose a Firm – Many agents work for large or national firms. This has both advantages and disadvantages. National firms advertise their “name” and are well known. However, they carry a price such as franchise fee’s, desk fee’s, printer fee’s and more for each agent. Agents must pay these fee’s to the firms to continue to work there.  However, with membership in the regional MLS and local Board of Realtors all agencies, national or not, will have the same information on homes for sale. Your local “generic” firms can often serve you just as well, if not better. In fact, experienced brokers may choose to work for local firms recognizing their value.

3. Form a Relationship – The agent is going to be handling some confidential matters for you. Make sure you understand your agents “fiduciary” responsibility to you, the client. The agent must be someone for which you can have complete confidence. After all, there responsibility is to help you make the best deal possible and to protect your bargaining power. However, if you’re not willing to sign an agreement with an agent to represent you, they no longer have that fiduciary responsibility. So be careful how much information you divulge to an agent before you have an agreement in writing.

4. Web Savvy – Does your agent have a presence on the internet? Just do a simple search on their name and see what comes up. There should be blogs, articles and more so you can see how your agent is connected with real estate on the web. If you can’t find your agent or what they’re up to, how is it that others will find them? Understanding the web and social marketing and content is a large part of an active agents responsibilities.

5. Videos/Photo’s – If you’re selling your home, does your agent understand the need for videos? Do they know how to put them together? Does your agent have any samples of videos that they can show you?  Follow this link to see one of the properties I have done: Mountain Home for Sale   Photo’s are just as important. These are a large part of marketing, which brings us to our next tip.

6. Marketing – All agencies and firms do marketing, but does your agent have any marketing experience himself or do they rely upon the agency to do all the marketing for them. In other words, how much control does your agent have in marketing and social media, and what will they be doing to market the sell of your property. For the buyer, do they understand the difference in “hype” so as to make you aware of any buzz words that are used as enticements.

7. Find a “Local” Agent – Many agents will move into an area that has been doing well, preying upon the good fortune of that market. However, such agents may know little about the area, background, culture, history, ordinances, etc. This information can prove invaluable to a buyer. Also, if you’re a buyer, you may want to use caution in working with an agent that is teamed with a builder or development. Such agents could be encouraging you to buy in behalf of the builder/developer.

Finding a good real estate agent
Image courtesy of ddpavumba at FreeDigitalPhotos.net

8. Understand Commissions – Many buyers will begin a search, thinking if they find it themselves they will save money. Truth is, in NC, it is typically the seller that pays the commission. In other words, the buyer benefits greatly by having an agent represent them. There should be no cost to the buyer and the buyers agent will assist in finding the best deals, do the research, preview properties  and choose the ones that best fit the your needs. This can save the buyer valuable time at no cost. As for the seller, their commissions pay for advertising and other marketing expenses, answering phone calls, scheduling appointments and open houses, returning emails and other inquiries,  showing the property, gathering required documents, the cost of adding to MLS, and so much more.


In any circumstance, whether buying a home or selling a home, a good real estate agent is to your advantage. By using a few simple steps in finding a good real estate agent you will be on target to help you buy or sell your home.

CONTACT YOUR TOP LISTING AGENT, use this form or call 828-506-0011.